4i Approach

Our signature 4Is Approach is designed to guarantee an effective integration of the lobbying and business objectives. It gives a toolbox which tracks down and controls the four most important drivers of a Government affairs plan.

  • Issue

    Identification of topics on a regulatory level, as well as analysis of threats and opportunities (potentially) affecting the Client.

  • Institution

    Identification of the stakeholders related to the selected issues.

  • Interest

    Identification of the stakeholders’ interests/positions on each issue.

  • Information

    Identification of the «negotiating» position of the Client and of the messages to be used.